{"id":1472,"date":"2021-11-11T08:01:00","date_gmt":"2021-11-11T06:01:00","guid":{"rendered":"https:\/\/datazen.es\/blog\/?p=1472"},"modified":"2026-04-05T21:10:32","modified_gmt":"2026-04-05T19:10:32","slug":"crear-un-marketplace-con-exito","status":"publish","type":"post","link":"https:\/\/datazen.es\/blog\/crear-un-marketplace-con-exito\/","title":{"rendered":"3 ideas para crear un marketplace con \u00e9xito"},"content":{"rendered":"\n<p>Crear un marketplace se ha convertido en la obsesi\u00f3n de muchas empresas que quieren crecer en el comercio online. Se trata de un concepto sencillo y antiguo que, sin embargo, sigue siendo una forma de negocio muy popular hoy en d\u00eda gracias al desarrollo web. No en vano, gigantes como <a href=\"https:\/\/www.amazon.es\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> basan gran parte de su \u00e9xito en este tipo de webs y aplicaciones: poner en contacto a compradores con vendedores y cobrar por este servicio de alguna forma. Pero, \u00bfqu\u00e9 hace un marketplace tenga \u00e9xito y otro no?<\/p>\n\n\n\n<div class=\"banner\">\n   <p class=\"mr-sm-1\"><small>\u00bfNecesitas un Ecommerce?<\/small><\/p>\n   <p class=\"ml-sm-1 mr-sm-1\"><b>Pide presupuesto a Datazen<\/b><\/p>\n   <a href=\"https:\/\/datazen.es\/#pricing-section\" target=\"_blank\" rel=\"noopener\">\n      <button class=\"btn-budget\">Presupuesto<\/button>\n   <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Si buscas crear un marketplace con \u00e9xito, te recomendamos:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Contrata a profesionales del marketplace<\/h3>\n\n\n\n<p>Independientemente de la plataforma que utilices, ten siempre en mente que un marketplace es un entorno que incluye muchas variables y debe funcionar perfectamente desde que salga a la luz. Por ello, es imprescindible dejar en manos de un <a href=\"https:\/\/datazen.es\/blog\/desarrollador-de-aplicaciones\/\" target=\"_blank\" rel=\"noreferrer noopener\">equipo de desarrolladores profesional<\/a> con experiencia en el sector. As\u00ed, tanto las plataformas de pago, como los buscadores, etiquetas y perfiles funcionar\u00e1n como deben desde el inicio, ahorr\u00e1ndote quebraderos de cabeza y situaciones inc\u00f3modas con tus clientes.<\/p>\n\n\n\n<p>Un marketplace se basa en dos cosas fundamentalmente: en la confianza que en \u00e9l depositen los usuarios y en el n\u00famero de visitantes que reciba. Es una mec\u00e1nica cl\u00e1sica de c\u00edrculo virtuoso: si consigues atraer a los suficientes vendedores y compradores la rueda comienza a girar sola. Pero para que esta rueda no se atasque ni deje de girar, resulta imprescindible que el entorno funcione y <a href=\"https:\/\/datazen.es\/blog\/disenar-una-aplicacion-para-un-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">est\u00e9 dise\u00f1ado<\/a> a la perfecci\u00f3n. As\u00ed que, si quieres que tu marketplace tenga \u00e9xito, te instamos a contar con profesionales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ten una buena estrategia de marketing para tu marketplace<\/h3>\n\n\n\n<p>En l\u00ednea con lo que acabamos de mencionar, por muy s\u00f3lida que sea tu plataforma, por muy <a href=\"https:\/\/datazen.es\/blog\/mejorar-el-posicionamiento-de-una-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">bien posicionada est\u00e9 tu app<\/a> o por <a href=\"https:\/\/datazen.es\/blog\/mejorar-la-ux-de-tu-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfecta que sea su UX<\/a>, para que tu marketplace te reporte beneficios necesitas que se realicen transacciones en \u00e9l. Necesitas tr\u00e1fico. En definitiva, necesitas ser conocido. Y, esto, \u00bfc\u00f3mo se logra?<\/p>\n\n\n\n<p>Esencialmente, para conseguir visitas adem\u00e1s de solucionar un problema de forma \u00f3ptima, debes contar con una&nbsp;<strong>buena estrategia de marketing<\/strong>. Y \u00e9sta debe apoyarse en tres pilares para cumplir su funci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Inversi\u00f3n en publicidad dirigida<\/li><li>Optimizaci\u00f3n SEO y ASO<\/li><li>Premiar el USO de tu plataforma en su inicio<\/li><\/ul>\n\n\n\n<p>Cada una de estas claves te ayudar\u00e1 a aumentar el tr\u00e1fico, contribuyendo a su crecimiento. Y si quieres crear un marketplace con \u00e9xito, necesitas crecer mucho desde el inicio. Con una inversi\u00f3n en publicidad centrada en tus posibles clientes, optimizar\u00e1s recursos y atraer\u00e1s a las primeras masas de compradores y vendedores a los que debes premiar por adherirse a tu red. Paralelamente, con estrategias de posicionamiento web y de aplicaciones, atraer\u00e1s a m\u00e1s y m\u00e1s clientes de forma org\u00e1nica. Y a estos, que&nbsp;<strong>vienen voluntariamente<\/strong>, si les ofreces calidad, se quedar\u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Filtra bien a los vendedores de tu marketplace<\/h3>\n\n\n\n<p>De nada te sirve tener la plataforma m\u00e1s atractiva y f\u00e1cil de usar del mercado si tus vendedores no son de calidad. Cuida y filtra qui\u00e9n puede vender a trav\u00e9s de tu plataforma y&nbsp;<strong>aseg\u00farate de que no hay problemas de stock<\/strong>&nbsp;en ninguno de los productos que se ofrece. En definitiva: que tus vendedores controlen bien su log\u00edstica y evites as\u00ed sorpresas desagradables. No olvides que, de cara al p\u00fablico, se ver\u00e1 perjudicada tu marca por cada problema de este tipo que se d\u00e9 en tu plataforma. Si buscas crear un marketplace con \u00e9xito, debes filtrar bien a los vendedores.<\/p>\n\n\n\n<p>En este art\u00edculo te hemos brindado tres ideas sencillas para&nbsp;<strong>crear un marketplace con \u00e9xito<\/strong>. Todas ellas buscan cimentar tu plataforma en la confianza y en alto tr\u00e1fico de usuarios \u00fanicos. Parece sencillo, pero no lo es tanto. Si quieres que tu Marketplace triunfe, te recomendamos desarrollar una aplicaci\u00f3n atractiva y completa, contactar con vendedores serios y que aporten valor atractivo y atraer a usuarios interesados con una campa\u00f1a de marketing rompedora. Confiamos en haberte ayudado. Si ha sido as\u00ed, \u00a1no olvides compartir!<\/p>\n\n\n\n<div class=\"banner\">\n   <p class=\"mr-sm-1\"><small>\u00bfPodemos ayudarte?<\/small><\/p>\n   <p class=\"ml-sm-1 mr-sm-1\"><b>Accede a la web de Datazen<\/b><\/p>\n   <a href=\"https:\/\/datazen.es\/#pricing-section\" target=\"_blank\" rel=\"noopener\">\n      <button class=\"btn-budget\">Ir a la Web<\/button>\n   <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crear un marketplace con \u00e9xito est\u00e1 a tu alcance. S\u00f3lo debes generar confianza y tr\u00e1fico. Atento a estas 3 ideas para lograrlo.<\/p>\n","protected":false},"author":1,"featured_media":1476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9],"tags":[4,5,6,10,14,12,7],"class_list":["post-1472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-aplicaciones","category-desarrollo-web","tag-desarrollo-de-aplicaciones","tag-desarrollo-de-aplicaciones-a-medida","tag-desarrollo-de-aplicaciones-web","tag-desarrollo-web","tag-diseno-web","tag-ecommerce","tag-tipos-de-aplicaciones-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 ideas para crear un marketplace con \u00e9xito | Datazen<\/title>\n<meta name=\"description\" content=\"Crear un marketplace con \u00e9xito est\u00e1 a tu alcance. S\u00f3lo debes generar confianza y tr\u00e1fico. 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