{"id":1946,"date":"2022-05-19T08:10:00","date_gmt":"2022-05-19T06:10:00","guid":{"rendered":"https:\/\/datazen.es\/blog\/?p=1946"},"modified":"2026-04-05T21:09:24","modified_gmt":"2026-04-05T19:09:24","slug":"potenciar-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/","title":{"rendered":"3 Ideas para potenciar tu ecommerce"},"content":{"rendered":"\n

Potenciar tu ecommece va m\u00e1s all\u00e1 de mejorar su UX<\/a>. Debes entender a tu cliente y darle lo que quiere antes incluso de que lo sepa el mismo. En este art\u00edculo te mostramos 3 formas sencillas de potenciar tu tienda online, de darle lo que le falta con tres peque\u00f1os cambios. Y todas parten de la misma premisa: una tienda online es una tienda<\/strong>. Y, como tal, debe contar con los elementos esenciales de este tipo de negocios.<\/p>\n\n\n\n

\u00bfC\u00f3mo potenciar tu ecommerce sencillamente?<\/h2>\n\n\n\n

1. Cuida la atenci\u00f3n al cliente<\/h3>\n\n\n\n

El cliente debe ser siempre el centro de tu negocio. Al fin y al cabo es la raz\u00f3n de ser del mismo. Por esta raz\u00f3n, para potenciar tu ecommerce debes mantenerlo en su lugar<\/strong>. Para hacerlo, te recomendamos que planifiques al detalle todo el proceso de venta, prestando atenci\u00f3n a la experiencia de usuario desde el inicio hasta el fin.<\/p>\n\n\n\n

Pero sobre todo es especialmente importante que seas capaz de solucionar sus dudas y responder a sus quejas con rapidez y diligencia<\/strong>. Un buen negocio se mide por sus aciertos y su respuesta a los errores. Si cuidas la atenci\u00f3n al cliente, estar\u00e1s logrando que tu ecommerce genere mayor confianza y, por tanto, aumente sus ventas.<\/p>\n\n\n\n

2. Mejora la apariencia de los productos<\/h3>\n\n\n\n

Tanto la descripci\u00f3n como las fotos. Para potenciar tu ecommerce debes asegurarte de que los productos se perciben como bienes de calidad y deseables. Esto puedes generarlo por tres v\u00edas: im\u00e1genes, rese\u00f1as y descripciones de producto. Te recomendamos que cuides las tres, pero que comiences por las fotograf\u00edas<\/strong>.<\/p>\n\n\n\n

Un producto se vende por los ojos y esa visi\u00f3n se potencia con una buena narrativa. Cuida al detalle las descripciones de los productos, muestra sus virtudes y explica bien su funcionamiento. Pero no olvides que la parte racional de la compra prestar\u00e1 especial atenci\u00f3n a las rese\u00f1as. Aseg\u00farate de que tus clientes las incluya incentivando esa acci\u00f3n<\/strong> de alguna forma.<\/p>\n\n\n\n

3. Verifica la seguridad para potenciar tu ecommerce<\/h3>\n\n\n\n

Nadie compra en una tienda que no le garantice seguridad en las transacciones<\/a>. Presta atenci\u00f3n a los protocolos y a los certificados, actualiz\u00e1ndolos cada cierto tiempo y adapt\u00e1ndolos a la regulaci\u00f3n vigente. Y no olvides anunciar a tus clientes lo segura que es tu web, as\u00ed te ser\u00e1 m\u00e1s sencillo potenciar tu ecommerce.<\/p>\n\n\n\n

Una tienda online es una app web<\/a> que puede generar muchos beneficios a tu negocio, pero debes cuidarla y mejorarla continuamente. S\u00f3lo as\u00ed podr\u00e1s mantenerte competitivo y hacer llegar tus productos a tantos clientes como siempre quisiste. Confiamos en que este art\u00edculo te haya ayudado a entender lo f\u00e1cil que puede ser potenciar tu ecommerce. Si ha sido as\u00ed, \u00a1no olvides compartir!<\/p>\n","protected":false},"excerpt":{"rendered":"

Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":1947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[6,10,17,12],"class_list":["post-1946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-web","tag-desarrollo-de-aplicaciones-web","tag-desarrollo-web","tag-desarrollo-web-para-empresas","tag-ecommerce"],"yoast_head":"\n3 Ideas para potenciar tu ecommerce | Datazen<\/title>\n<meta name=\"description\" content=\"Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ideas para potenciar tu ecommerce | Datazen\" \/>\n<meta property=\"og:description\" content=\"Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Datazen\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T06:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-05T19:09:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"datazen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"datazen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\"},\"author\":{\"name\":\"datazen\",\"@id\":\"https:\/\/datazen.es\/blog\/#\/schema\/person\/3e1e93fdb65058cbe0be671b6eb1fec6\"},\"headline\":\"3 Ideas para potenciar tu ecommerce\",\"datePublished\":\"2022-05-19T06:10:00+00:00\",\"dateModified\":\"2026-04-05T19:09:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\/\/datazen.es\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png\",\"keywords\":[\"desarrollo de aplicaciones web\",\"desarrollo web\",\"desarrollo web para empresas\",\"ecommerce\"],\"articleSection\":[\"Desarrollo web\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\",\"url\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\",\"name\":\"3 Ideas para potenciar tu ecommerce | Datazen\",\"isPartOf\":{\"@id\":\"https:\/\/datazen.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png\",\"datePublished\":\"2022-05-19T06:10:00+00:00\",\"dateModified\":\"2026-04-05T19:09:24+00:00\",\"description\":\"Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage\",\"url\":\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png\",\"contentUrl\":\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png\",\"width\":1920,\"height\":1080,\"caption\":\"Potenciar tu ecommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/datazen.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ideas para potenciar tu ecommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datazen.es\/blog\/#website\",\"url\":\"https:\/\/datazen.es\/blog\/\",\"name\":\"Datazen\",\"description\":\"Blog sobre Apps y Webs\",\"publisher\":{\"@id\":\"https:\/\/datazen.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datazen.es\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datazen.es\/blog\/#organization\",\"name\":\"Datazen\",\"url\":\"https:\/\/datazen.es\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/datazen.es\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2021\/05\/cropped-Fondo_F_B_3.png\",\"contentUrl\":\"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2021\/05\/cropped-Fondo_F_B_3.png\",\"width\":8000,\"height\":4500,\"caption\":\"Datazen\"},\"image\":{\"@id\":\"https:\/\/datazen.es\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/datazen-bd-sl\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datazen.es\/blog\/#\/schema\/person\/3e1e93fdb65058cbe0be671b6eb1fec6\",\"name\":\"datazen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/datazen.es\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4dda67d74b193381b63bc4055fbf0014f73e221f4c663fd0b2c792a6c4b3c0a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4dda67d74b193381b63bc4055fbf0014f73e221f4c663fd0b2c792a6c4b3c0a?s=96&d=mm&r=g\",\"caption\":\"datazen\"},\"sameAs\":[\"https:\/\/datazen.es\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Ideas para potenciar tu ecommerce | Datazen","description":"Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"3 Ideas para potenciar tu ecommerce | Datazen","og_description":"Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.","og_url":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/","og_site_name":"Datazen","article_published_time":"2022-05-19T06:10:00+00:00","article_modified_time":"2026-04-05T19:09:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png","type":"image\/png"}],"author":"datazen","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"datazen","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#article","isPartOf":{"@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/"},"author":{"name":"datazen","@id":"https:\/\/datazen.es\/blog\/#\/schema\/person\/3e1e93fdb65058cbe0be671b6eb1fec6"},"headline":"3 Ideas para potenciar tu ecommerce","datePublished":"2022-05-19T06:10:00+00:00","dateModified":"2026-04-05T19:09:24+00:00","mainEntityOfPage":{"@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/"},"wordCount":474,"publisher":{"@id":"https:\/\/datazen.es\/blog\/#organization"},"image":{"@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png","keywords":["desarrollo de aplicaciones web","desarrollo web","desarrollo web para empresas","ecommerce"],"articleSection":["Desarrollo web"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/","url":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/","name":"3 Ideas para potenciar tu ecommerce | Datazen","isPartOf":{"@id":"https:\/\/datazen.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png","datePublished":"2022-05-19T06:10:00+00:00","dateModified":"2026-04-05T19:09:24+00:00","description":"Para potenciar tu ecommerce no basta con mejorar la UX. Tienes que mirar al marketing, a la atenci\u00f3n al cliente y m\u00e1s. Te lo contamos aqu\u00ed.","breadcrumb":{"@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#primaryimage","url":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png","contentUrl":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2022\/05\/potenciar-tu-ecommerce-min.png","width":1920,"height":1080,"caption":"Potenciar tu ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/datazen.es\/blog\/potenciar-tu-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/datazen.es\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Ideas para potenciar tu ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/datazen.es\/blog\/#website","url":"https:\/\/datazen.es\/blog\/","name":"Datazen","description":"Blog sobre Apps y Webs","publisher":{"@id":"https:\/\/datazen.es\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datazen.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/datazen.es\/blog\/#organization","name":"Datazen","url":"https:\/\/datazen.es\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datazen.es\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2021\/05\/cropped-Fondo_F_B_3.png","contentUrl":"https:\/\/datazen.es\/blog\/wp-content\/uploads\/2021\/05\/cropped-Fondo_F_B_3.png","width":8000,"height":4500,"caption":"Datazen"},"image":{"@id":"https:\/\/datazen.es\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/datazen-bd-sl\/"]},{"@type":"Person","@id":"https:\/\/datazen.es\/blog\/#\/schema\/person\/3e1e93fdb65058cbe0be671b6eb1fec6","name":"datazen","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/datazen.es\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4dda67d74b193381b63bc4055fbf0014f73e221f4c663fd0b2c792a6c4b3c0a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4dda67d74b193381b63bc4055fbf0014f73e221f4c663fd0b2c792a6c4b3c0a?s=96&d=mm&r=g","caption":"datazen"},"sameAs":["https:\/\/datazen.es\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/posts\/1946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/comments?post=1946"}],"version-history":[{"count":7,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/posts\/1946\/revisions"}],"predecessor-version":[{"id":1954,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/posts\/1946\/revisions\/1954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/media\/1947"}],"wp:attachment":[{"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/media?parent=1946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/categories?post=1946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datazen.es\/blog\/wp-json\/wp\/v2\/tags?post=1946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}